Tuesday, March 07, 2006


Major League Soccer was forced to retreat when use of the year 1836 for the team's name and logo was deemed offensive

Major League Soccer proudly announced that its Houston franchise would be known as "Houston 1836" in honor of the city's founding (by two New Yorkers) in that year. Fair enough? After all, the NBA's Philadelphia 76ers are named in honor of the declaration of independence for the United States.

Well, several Hispanic groups saw fit to complain about the naming of Houston's soccer team. They argued that commemorating the year 1836 was an insult for many of the city's Hispanic residents. Major League Soccer relented and the team is now called the Houston Dynamos.

The new logo, sanitized and non-threatening

It's a new era. A couple of decades ago the story of the MLS team would not have been an issue but the Brookings Institute has discovered interesting new demographic trends.

The white population declined in 111 metropolitan areas, including Los Angeles, New York and San Francisco. Aging whites are gravitating toward smaller communities such as St. George, Utah, and Coeur d'Alene, Idaho, Frey says.

The white population still dominates exurbs and 'spillover' communities outside large metropolitan centers but minorities also are moving to these areas.

"These minorities are now spilling to parts of the country - the interior Sun Belt, suburbs and exurbs - which were once bastions of middle-class whites,' Frey says. 'As a consequence, white-bread America is experiencing diversity firsthand, rather than in magazines or TV images. ... Politicians are going to have to figure out how to satisfy both groups.'

Frey's key findings:
* Minorities now constitute a majority of children under age 15 in almost a third of large metropolitan areas, including Chicago, Phoenix and Atlanta."

Click here for more information: Drink This, Michelle Malkin

USATODAY.com - Sun Belt, suburbs get more diverse

Brookings Institution: Diversity Spreads Out: Metropolitan Shifts in Hispanic, Asian, and Black Populations Since 2000


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